Bottle cap - Standard Nuka-Cola bottle caps featuring 21 crimps and ridges, used as the basic form of currency throughout the wasteland.Sunset Sarsaparilla - In terms of game items they are considered a separate item however, picking up a Sunset Sarsaparilla cap simply adds to the player character's total bottle cap count.Completing these quests will lead the player character to the prize for collecting these rare caps, about 1500 regular bottle caps, 319 toy deputy badges (which have no monetary value), and Pew Pew, a unique laser pistol. Once the quest is completed, picking up a Sunset Sarsaparilla star bottle cap will simply add to the player's total bottle cap count.Īfter finding at least 50 Sunset Sarsaparilla star bottle caps, the player character can approach Festus at the Sunset Sarsaparilla headquarters, which will initiate the directly associated quests, The Legend of the Star and A Valuable Lesson. These caps are part of the quest The Legend of the Star, and thus cannot be sold. These caps have a 1-in-20 (5%) chance of being found when drinking a bottle of Sunset Sarsaparilla, and otherwise can be found in various locations throughout the Mojave Wasteland. Sunset Sarsaparilla star bottle caps are a rare variant of the Sunset Sarsaparilla bottle cap, featuring a blue star on the underside of the cap. The star bottle caps are still occasionally found, as the treasure's guardian still distributes them. When asked about Festus, Malcolm says he has been guarding the treasure since before the Great War, which he says "would make him pretty damn old." He states that he has met a few people who claim they have actually seen Festus and that these people "aren't the lying type." The treasure’s contents are unknown, although Malcolm hints that it could be money, technology, or other pre-War items whose actual value is unknown. The caps are thought to be very valuable, and according to a legend they allow access to a secret treasure guarded by a man named Festus. He also warns to steer clear of a man named Allen Marks, who is said to have killed several people for the caps and is somewhat of a professional collector. He says sometimes people can be so crazed that they will attack strangers if they simply believe they have any. Sometime after the Courier finds at least one of these caps, a man named Malcolm Holmes, a retired collector of these prized caps, will approach the player character and warn that the caps are highly sought after by collectors who will kill for them. This prize has attained a legendary status following the War, becoming a highly sought after treasure in the Mojave Wasteland. Pets are unnecessary they are evidence of failure to either obtain a leadership position or to get out and cut the losses.A Sunset Sarsaparilla bottle cap with a luminous blue star on the bottom, bottles of Sunset Sarsaparilla were randomly capped with these as part of a promotion before the Great War, where participants needed to redeem 50 of them at the Sunset Sarsaparilla company's headquarters in Las Vegas to receive a prize. All products will eventually become either cash cows or pets. Companies should liquidate, divest, or reposition these “pets.”Īs can be seen, product value depends entirely on whether or not a company is able to obtain a leading share of its market before growth slows. Companies should invest in or discard these “question marks,” depending on their chances of becoming stars. Companies should significantly invest in these “stars” as they have high future potential. Companies should milk these “cash cows” for cash to reinvest. The matrix reveals two factors that companies should consider when deciding where to invest-company competitiveness, and market attractiveness-with relative market share and growth rate as the underlying drivers of these factors.Įach of the four quadrants represents a specific combination of relative market share, and growth: These high growth rates then signal which markets have the most growth potential. Ultimately, the market leader obtains a self-reinforcing cost advantage that competitors find difficult to replicate. The growth share matrix was built on the logic that market leadership results in sustainable superior returns. Technology, Media, and Telecommunications.
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